Appearances Can be Deceiving


Isn’t it interesting when we look at individuals who are successful in their businesses and from the outside, it appears as if everything is going their way? Such an interesting phenomenon.

I know from talking with enough high level coaches, mentors, and healers who are willing to be authentic that the vast majority of the time this is just an appearance.

The truth is that running a business is messy. Messy emotionally. Messy in the specific details. The people who are most successful are the ones who know who to go to when the messiness is getting in the way of success.

But many of us who have the drive to bring our gifts to the world also come with the sense that we should just know how to do it, that we should be able to step up the plate and just go full steam ahead without any assistance from others. Somehow, there’s this part of ourselves that thinks we are somehow going to be “less than” if we admit to someone else we need assistance.

What kind of assistance am I talking about?

Well, there’s help with learning business principles. This seems to be a little easier to ask for, as it is tangible and understandable that if you haven’t run a business that you wouldn’t know those kinds of details.

More commonly, it’s the help keeping ourselves out of our own way that seems to be the part we don’t give ourselves the luxury of receiving.

I’m giving you permission right now to ask for help. I’m giving you permission right now to create the village you need to build your success. That village may look like bringing on a Virtual Assistant, a bookkeeper, a CPA, a sales associate, a partner.

However, if you only look to external assistance, you are leaving your village without a vital resource — kind of like building an actual village where there is no water source. You must bring into your village someone who will assist you with the emotional messiness too, someone who will help you past the fears, past the procrastination, past the voice of your inner critic.

Just as you wouldn’t visit the village blacksmith on a daily basis, this resource doesn’t always have to be engaged, but you need to take it into account. You must give yourself permission to have this kind of a person on your team. Your success and your happiness as you reach that success depends on it.

It is as life giving to your business as that water source is to an ancient village. Perhaps this sounds a bit self-serving, as I am someone whom you could consider as a resource. At the same time, it is my duty to my gifts and knowledge to share what I know. Over the years, I have talked with so many business owners who tell me, “I just need to break through the fear,” while feeling like unless they do it themselves, it doesn’t “count.” Or that investing in those kinds of resources aren’t “good” kinds of expenditures.

Break through the appearances and past the part of you that believes you were supposed to do it alone. Dive deep into your passions, build your village, get yourself out of your own way, and bring your gifts to the world in a HUGE way.

Jennifer Bloome is the Fertile Business Midwife. Jennifer helps people identify and heal the blocks that are keeping them from the prosperous, fertile, Soul-satisfying life and business they desire. Ready to transform? Visit to set up your complimentary Belief Discovery Session to begin to identify and heal your personal blocks that are keeping you from your own prosperous life.

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